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Self-Publishing
v. Conventional Publishing
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While self-publishing and being an established
author are often thought of as different routes to
publication, there are many successful authors who
self-publish. Many authors who contract with
conventional publishing houses, large or small, are
subsequently unhappy with the deal. They lose all
control over what their book looks like, and how
it's distributed. They discover that the royalty
percentage that they earn on each book sold is
tiny. And once they've signed a contract, they have
assigned the copyright in their life's work over to
someone else for as long as the work is in print.
To make a book successful requires a lot of
promotional work from the author. If that promotion
(and the book) is successful, then the financial
rewards from a conventionally published book go
into the publisher's pockets, not the author's.
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Drawbacks of major publishers are:
- Poor publicity support for most new books
- Author loses control of the process
- Lack of interaction with publishers
employees
- Author has no input into cover design and
pre press
- Author relinquishes most or all rights to
work
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Drawbacks of self-publishing are:
- Massive amounts of time required of author
- Large amount of organization
- Starting a new business
- Many new procedures to learn, unrelated to
authoring
- Poor distribution, sales and marketing
- Absence of clout with major accounts
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Drawbacks of small presses are:
- Lack of funds for serious promotion
- Limited clout with national accounts
- Limited professional resources
- Publicity support may be very limited
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Recently, the editor of the Midwest Book
Review, Jim Cox, wrote an
excellent article
on the information an author needs to acquire when
making the self-publishing decision. He points out
how much work is required to successfully
self-publish a book. But if you want a big advance
from a New York publisher, self-publishing is one
way to get there, according to a
recent
article in the Seattle Post-Intelligencer.
With the Author's Publishing Cooperative, the
authors pay for printing, publicity, sales and
warehousing. But they retain all their rights, and
earn the publisher's profit as well as the author's
royalty on all books sold. The Cooperative uses
economies of scale to purchase printing and other
services in bulk for several authors at one time.
It charges the authors a single flat fee for
originating and overseeing the many chores involved
in publishing. For a full list of what we do,
click
here. For books that are expected to sell very
small numbers, Print-On-Demand (POD) publishing
might also be an option. Dan Taylor wrote an
excellent overview of POD publishing called
"The
Truth about POD Publishing" which lists its
pros and cons. And by clicking here you can see an
article
from USA Today about the differences
between conventional publishing, self-publishing
and POD.
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THE
BOTTOM LINE: If you're going to do all the work
required to make your book a success, why not
self-publish, and reap the financial rewards as
well?
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